In an environmental-friendly approach, the mayor of Paris set out to reduce traffic by creating a “walk & relax” area along the Seine –transforming its banks into a 10 hectares park, switching tarmac for grass and trees. It is now a long river walk from Bastille to the Eiffel Tower crossing numerous bridges. Seine Stencil and Regular form a 2 styles custom typeface for the parc’s identity and signage.

Client: Mairie de Paris
Art direction: Dragon Rouge, Jimmy Canipel
Photos: Dragon Rouge