Milan Pulse Inline is a custom typeface for historical football club AC Milan, designed as part of an overall rebranding by DixonBaxi. Taking cues from Italian culture and lifestyle, it was created as a bold yet elegant typographic system. Most importantly, it echoes the fans’ passion for their club – with its heartbeat inspired look making it both recognisable and powerful. Initially designed to announce players on San Siro stadium’s giant screens, it is now used for various web materials, along with its sans serif companion.
Client: Ac Milan
Art direction: DixonBaxi
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Type design & lettering
Paris, FR